Fortnum & Mason. Chalkboard. Sign writing. Piccadilly. London.

Spent a day last week roaming around the seemingly endless corridors, stairways and shopping areas of Fortnum & Mason's flagship store in Piccadilly, London. I wasn't just there to look confused and to bother people for directions, I also had the time to create an 8-foot by 5-foot step and repeat board (or 'press board') for an event they're having shortly. The purpose of it I hear you ask? Well, they snap photos of celebrities and VIP's in front of the board whilst they're attending the event and everyone gets a bit of publicity from it. Voila!

Fortnum & Mason event, step and repeat board

NJOY Electronic Cigarettes event, step and repeat board